midnight series

precision.
style.
confidence.

BLACK SALT BY MIDNIGHT SERIES OUT NOW!

NATURAL FLOW

ALL-DAY HOLD

EASY CONTROL

Natural texture with effortless control and all-day hold. Spray, scrunch, done — no stiffness, no helmet hair, no overthinking. Just hair that moves naturally and still looks clean at midnight.

midnight series - introducing

black salt

Sea Salt Texture Spray for him

Made for people whose hair looks best before they leave the bathroom,
then slowly gives up during the day.

midnight series

how it works

No tutorial needed, but here it is anyway:

Step 01: Spray into damp or dry hair. 3-5 sprays from 15cm.

Step 02: Scrunch, tousle, or run your fingers through.

Step 03: Done. That's your hair. You're welcome.

Bonus step to unlock EXTREME texture:This advanced formula relies on heat activation, so grab your blow dryer, crank up the warmth, and watch it instantly unlock an extreme, high-definition texture.

Black Salt Results Post-Styling...

midnight series

who we are

Midnight Series didn’t start in a lab or a boardroom. It started behind a barber chair in Jakobstad, Finland.We’re Filip Lönnqvist and Alexander Östman, two professional barbers who know what actually works and what doesn’t. After seeing people waste money on products that overpromise and underdeliver, we decided to create something better.Every Midnight Series product is built to perform, tested behind the chair, and made with one goal in mind: to give you the quality we always wished existed.Black Salt is the first drop. It won’t be the last.

FILIP LÖNNQVIST

ALEXANDER ÖSTMAN